Tony Fonseca T Logo

Hey there, I'm Tony.

I'm a digital product designer based out of the Salt Lake City area.

Some of my story

I've been a student of design throughout my life. I've studied design formally a bit, but it pales in comparison to what I've gained from teaching myself and learning from peers and mentors at companies like Omniture (acquired by Adobe), Workfront (also acquired by Adobe, oddly), and Amazon, where I've worked as an interaction designer, visual designer, and user researcher. I'm now lucky enough to learn from the good people that surround me at BambooHR, where I spend my days designing web-based HR software that people actually like (love, really).

My nights are spent designing web and mobile products for clients like React Rally, Everwall, Blossom Smart Watering Controller (acquired by Scotts Miracle-Gro), and ClientSuccess. Have a project you'd like to chat about? Get in touch.

Work History

A brief summary of my design career.

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Sr. Product Designer » Principal Product Designer – 6+ years (still here)

BambooHR builds online HR software for small and medium businesses. As a senior product designer I have been able to lead the design on a wide range of product features and have a significant impact on product direction. I helped to establish an evolving visual design language for both the desktop and mobile apps while working hand-in-hand with product managers to research and validate product direction.

As a "full stack" designer, I have led efforts from initial research with customers (including on-site contextual inquiry) to wireframes, low-fidelity prototypes, usability testing, high-fidelity visual design and finally to working closely with development to ensure everything was built to our standards (which were very high).

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User Experience Designer – 1 year, 2 months

I worked on the Amazon Family team, researching and designing the future of the Amazon Baby Registry and the Amazon Family program. While at Amazon I designed a responsive, mobile version of the baby registry, which is used by millions of expecting families to help prepare for their new arrival. Highlights included researching and creating a new version of Jumpstart, which provided an interactive checklist for new parents to better understand what they needed on their registry.

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Workfront (acquired by Adobe)

Sr. User Experience Designer – 4 years, 10 months

As a part of the design team at Workfront (called AtTask while I was there), I was able to completely redefine the product direction. Through heavy research we realized the secret was to focus on individual contributors and their experience in the product. Before then, they were largely ignored in favor of the primary persona, project managers. As the a result the project manager experience was counter-intuitively made far worse.

We completely redesigned the product with this in mind and formed the foundation for what lives today.

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Omniture (acquired by Adobe)

User Experience Designer - Just 8 months (hey, I was young)

It was at Omniture (now Adobe) that I cut my teeth on the complexities of enterprise-level application design. I worked on what were at the time called SiteCatalyst and the behemoth Discover. As a young designer, I was granted opportunities to learn about the reality and importance of interaction design, prototyping (we used paper prototypes way back then), and user personas. It was here that I discovered and studied Cooper's user centered design method, which helped form the foundation of my interaction and visual design philosophy.

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Freelance Work

I've been lucky enough to spend many of my nights and weekends working with some great companies to help to them build beautiful, simple, world-class software. Shown are a few of my favorites. I have a passion for what I do, and it doesn't suddenly turn off at 5:00 PM every day. Freelance work has served as a creative outlet for me, while continuing to allow me to refine my craft on a variety of different projects for both desktop and mobile.

Get in touch.

If you'd like to see my portfolio or just want to hi, I'd love to hear from you.